RF Code Reshapes RFID Industry with New Real-Time Asset Tracking Solution; CEO Joe Dugan Creates Solutions-Oriented Business Model

MESA, Ariz. -- RF Code Inc., a leading provider of Real-Time Location and Sensor (RTLS) solutions, today announced its new business model, offering the industry's first complete solution for real-time tracking of high-value assets and people

August 14, 2006 ; Business Wire; http://findarticles.com/p/articles/mi_m0EIN/is_2006_August_14/ai_n16620714

MESA, Ariz. -- RF Code Inc., a leading provider of Real-Time Location and Sensor (RTLS) solutions, today announced its new business model, offering the industry's first complete solution for real-time tracking of high-value assets and people.

"Capitalizing on our engineering expertise and technical leadership, we are now transforming RF Code into an industry solution-driven company," said Joe Dugan, RF Code CEO and former Oracle executive.

Under the TAVIS(TM) RTLS platform name, RF Code is expanding its hardware, software, professional services and support capabilities into industry-specific solution sets for specific markets, such as health, aerospace/defense and IT asset management.

"RF Code's professional services adds a critical element that enables us to provide the industry's highest level of customer care and application solutions," said Dugan. "We have moved from being a hardware and tag supplier, to offering complete ready-to-implement business solutions that solve many varied and complex customer requirements."

RF Code's industry-leading products already include the highest-density scanning technology available, longest tag battery life, and the lowest cost when compared with other passive and active installations on the market today.

RF Code has also eliminated the perceived risk associated with RFID installations by offering a money-back guarantee to customers adopting the solutions-based approach.

"Our combination of technology and professional services expertise will provide organizations the increased security that they seek by giving them complete visibility into the location and state of their high-value assets," said Dugan.

"The solutions' focused business model is the future of the RFID industry," said Russ Klein, director of emerging technology research for Aberdeen Research. "Intel Capital has invested in RF Code, reinforcing RF Code's strong technology capabilities and potential to be the leader in the RFID space."

The company has successfully developed industry-specific RTLS solutions while teaming up with industry leaders such as Intel and IBM. RF Code's technology-enabled solutions are designed to improve business processes across multiple diverse application segments. For example, SYMX, a provider of health care solutions, is among the first to realize the value of RF Code's new complete solution approach by entering into a $30 million, three-year strategic initiative for the health care industry.